Metrics

The three GEO metrics build on each other, from "are we there" to "are we the source".

Mention rateCopy Anchor Link

mention rate = runs mentioning your brand / total runs (in the window)

The floor metric: of all the answers your prompts generated, how many name you at all. It feeds the Growth Score's AI Visibility pillar with the largest weight (60%).

Reading it: a mention rate that holds steady while you publish more is common — mention rate moves when the share of answers that include you changes, not when you write more. Track it per engine: holding steady in Perplexity while dropping in ChatGPT points at OpenAI-side content, not your site.

Citation rateCopy Anchor Link

citation rate = runs citing your domain / total runs

Mentioned ≠ cited. An answer can name you while citing a competitor's page as the source. The citation analysis aggregates, over the measurement window, which domains the engines actually linked — the answer to "why is my competitor quoted instead of me":

• engines overwhelmingly cite pages that directly answer the question — comparison tables, definitions, step-by-step guides — not homepages,
• being cited is the mechanism by which GEO drives traffic: the citation is the link.

Closing a mention/citation gap is usually a content-structure job: make the answer to each tracked prompt exist as a clearly structured, crawlable section on your site. The Content Gap briefs give you the writing scaffold for the keyword side of that work — they are generated from content gaps, not from individual prompt answers.

Share of voice (SOV)Copy Anchor Link

SOV = your brand mentions / all brand mentions (you + competitors)

Zero-sum: your SOV rises exactly when a competitor's falls. SOV is computed against your tracked competitors — aliases included — so the list defines the game board.

SOV is the most strategic of the three: a mention rate can look healthy while a competitor quietly out-mentions you across every prompt. The benchmarks page visualizes exactly that.

Windows and what countsCopy Anchor Link

Metrics are computed over a lookback window (?days=, max 90): summary, SOV and the per-engine breakdown default to 14 days; the daily series defaults to 30 days.

Every aggregate counts only finished runs of the current method on active engines. Runs still in progress (collecting, or queued for DeepSeek's night window) are reported separately as pending instead of lowering your rates. Legacy sampled data and retired engines are excluded. The citation rate counts only sources the answer cited; pages a search merely returned (Qwen, DeepSeek) are shown in the run detail but not counted. See Data sources.